Gresik, August 28, 2019 - PT Garudafood Putra Putri Jaya Tbk ("Garudafood") held a talk show as well as the inauguration of the first digital factory visit gallery in Indonesia Gery X-Quest Factory at the Garudafood Gresik biscuit factory, East Java (28/8). Gery X-Quest Factory is one of Garudafood's innovations with the first digital concept in Indonesia in collaboration with the Ministry of Tourism of the Republic of Indonesia in supporting Tourism 4.0. This is a form of continued collaboration between Garudafood and the Ministry of Tourism, having previously collaborated on 'co-branding' in 2017 on the packaging and television advertisements of Gery Saluut Malkist Coconut products that have a taste of Balinese coconut which are still ongoing today.
The inauguration was carried out by East Java Vice Governor, Mr. Emil Elestianto Dardak, Independent Commissioner of Garudafood, Mr. Dorodjatun Kuntjoro-Jakti, Commissioner of Garudafood, Mr. Hartono Atmadja, CEO of Garudafood, Mr. Hardianto Atmadja and Managing Director of Garudafood Mr. Fransiskus Johny.
The event then continued with a talk show with the theme 'The Role of Businesses in Promoting the Tourism Industry' with Deputy Speaker for Marketing Development I RI, Mrs. Rizki Handayani Mustafa, Chairperson of the Indonesian Food and Beverage Entrepreneurs Association, Mr. Adhi S. Lukman, Head of the Culture and Tourism Office of East Java Province, Mr. Sinarto and CEO of GarudaFood, Mr. Hardianto Atmadja and Chairman of the Business Forum CEO, Mr. Jahja B. Soenarjo as the moderator, in the presence of many of professional entrepreneurs domiciled in Jakarta and Surabaya.
The Garudafood factory visit program has been conducted since 2015 at its three factory locations namely Pati, Gresik and Rancaekek which were welcomed enthusiastically and positively by the community. Therefore, GarudaFood then conducts various development and improvement of services to be able to increase attractiveness and more interactive communication.
Prime is applied at the Gresik Factory, Garudafood then innovates combining education with Augmented Reality (AR) and Virtual Reality (VR) technology so that visitors get a thorough understanding and experience of the production process of Garudafood products ranging from raw materials, processing to packaging that can be witnessed directly or through 4D Train Vehicle.
‘Gery X-Quest Factory is a new beginning for us in terms of innovation in the first digital factory visit in Indonesia. We combine education with technology so that visitors can experience a holistic and different sensation of experience, 'said Mr. Hardianto Atmadja, CEO of Garudafood. ‘We also collaborated with the Ministry of Tourism to promote the Indonesian tourism industry using Augmented Reality (AR) technology with the theme 'Enchantment of Bali', both tourist destinations that are close to coconut producers and culinary elements with Balinese coconut. This is in line with the concept of 'co-branding' previously in the Gery Saluut Malkist Coconut product with Balinese flavor, 'he added later.
On the same occasion, Garudafood also invited the community around the factory which are partners of Garudafood Sehati to show their creations from product packaging recycling, hydroponic vegetable crop yields, vocational products such as mugs, t-shirts, etc., as well as the utilization of Garudafood product waste. become catfish feed. This is Garudafood's commitment in carrying out corporate responsibility or Corporate Social Responsibility (CSR) which adheres to the Triple Bottom Line principle, namely the balance of financial performance (profit), social relations (people) and the environment (planet). And in line with the Company's mission to become a company that brings change by creating added value for the community based on the principle of mutual development.
Garudafood also invites a network of professional entrepreneurs who are members of the CEO Business Forum (CBF) to make a real contribution in supporting the Indonesian tourism industry. It is hoped that through this talkshow the industrial world can play a more active role in supporting and developing Indonesian tourism. Going forward, Garudafood will also develop new tours in its other factories and explore collaboration with the Ministry of Tourism in agro-tourism in Pati.