Republic of Indonesia Radio (RRI) and Iconomics Research and Consulting awarded PT Garudafood Putra Putri Jaya Tbk (Garudafood) as “Iconomics Marketing Brands Award 2020 Millenials Choice” to two categories, such as "Kacang Garuda" as "Kacang Kemasan Merk" category and "Chocolatos" as "Minuman Cokelat" category.
The event was aired to 64 RRI channels, RRI NET TV, ICONOMICS TV, Youtube Live Streaming, Instagram Live, Zoom and has been done through research for 3 weeks in the last of 2020, online with a total of respondents for more than 10.000 millennials (aged 21-38 years old) in 10 big cities in Indonesia: Jabodetabek, Bandung, Semarang, Jogjakarta, Surabaya, Medan, Palembang, Balikpapan, Makassar, Bali. This award was only given to the best brand in each industry category, with the highest score based on Awareness (Total Awareness), Image (Perceived Quality + Satisfaction), & Engagement (Loyalty & Intention).
PT Garudafood Putra Putri Jaya Tbk (GOOD) with its slogan "Leading in Innovation" has recorded another achievement by receiving an award by WartaEkonomi.co.id Research as "The Best Public Relations in Company Management on Innovative Products Through National and Global Stakeholders Cooperativeness" through Indonesia Public Relations Award (IPRA) 2021.
The methodology that has been used by researchers of Warta Ekonomi is media monitoring method through content analysis by seeing variant of positive sentiments that appeared on mainstream media and social media. the period of positive sentiments was started in August-December 2020 to several industry sectors, among others: Agribusiness, Life Insurance, Public Insurance, Multfinance, Banks, Consumer Goods, Retail and Energy.
For the 4th times, Mr. Hardianto Atmadja (CEO of PT Garudafood Putra Putri Jaya Tbk) successfully obtained the award of Indonesia Most Admired CEO (IMACEO) 2020 for the category of Consumer Goods which was held by Warta Ekonomi Magazine on 18 December 2020 through virtual conference ( for the year of 2016, 2017, 2018, & 2020).
This event was attended by Mr. Fadel Muhammad (Founder & President Commissioner of Warta Ekonomi) and Mr. Jusuf Kalla (Indonesia Vice President 2014-2019)
The scoring of IMACEO 2020 was done by the researcher of Warta Ekonomi using online survey method to 1.000 respondents which spread to all over Indonesia to capture the perceptions of an admired CEO/President Director. The basic criteria of scoring has been used by the Warta Ekonomi's researchers is the quality of competency, credibility, responsibility, and humanity.