Jakarta, 27 March 2024 - Keju Prochiz (PT Mulia Boga Raya Tbk) successfully won the "Indonesia Local Brand of The Year 2024" award for the Cheese Cheddar category. The award was given by MIX Marketing Communication Magazine (Swa Group) to Keju Prochiz, represented by Dewi Lu (Marketing Manager of Prochiz) at the Auditorium & Performance Hall Dr. Djayusman, LSPR Institute of Communication & Business, Central Jakarta.
The "Indonesia Local Brand of the Year 2024" winner was selected based on the brand engagement performance of each brand with the cyberspace stakeholders (netizens). In addition to representing consumers (end users), netizens can also represent influencers, even decision-makers in the purchasing process. The engagement rate is measured by monitoring conversations on social media and monitoring the potential amplification and reach. The measurement includes monitoring the performance of each brand's website.
Over the past year, MIX MarComm Magazine and the panel of judges have collected data according to their respective categories. Prochiz managed to get the best rating by brand engagement performance during the period of January-December 2023. Quoting MIX magazine edition 01/2024, Keju Prochiz is considered to have taught the food industry about the importance of offering high quality at an affordable price. Through this approach, Keju Prochiz successfully gained a place in the hearts of Indonesian cheese lovers.
As additional information, the panel of judges consists of academicians and professionals, namely Prof. Amalia E. Maulana PhD, Professor of Marketing at Binus University, Founder and Managing Director of Etnomark Consulting. Dr. A. Edhy Aruman, Editor-in-Chief of mix.co.id and Lecturer at LSPR Communication & Business Institute and Ir. Hasnul Suhaimi MBA, Indonesian telecommunications practitioner.