Jakarta, 23 September 2019 – Nowadays, drinking coffee trend has been encroaching on to various circles and becoming youth people Y generation’s favorite drink that were born in between 1981 and Z generation were born in between 1995 and up. In its development, the more people like coffee drinking coffee makes its business in Indonesia has developed rapidly and became a lifestyle. The old days, the habit of drinking coffee should be carried out only at home, but now it metamorphosed to an adhesive drink when gathered with friends, whenever and wherever.
Seeing the hype of coffee lovers starting with old to young people, PT Garuda Elang Nusantara, a joint venture company established last May 2019, between PT Garudafood Putra Putri Jaya Tbk (GOOD) with PT Falcon launched new product categorize of Ready to Serve (RTS) coffee drinking with brand “KOPI WARKOP” at Tokopedia Tower, Jakarta (23/9). For the first time this joint venture launched product through Live Streaming on Tokopedia Play feature exclusively collaborated with Tokopedia, one of the biggest e-commerce companies in Indonesia as a partner dan the actors of WARKOP DKI REBORN 3 such as Aliando Syarief (Dono), Adipati Dolken (Kasino), Randy Danistha (Indro) and Indro Warkop as its brand ambassadors.
Met after product launching ‘KOPI WARKOP’ Mr. Paulus Tedjosutikno, Director of PT Garudafood Putra Putri Jaya Tbk (GOOD) said “we are trying to follow the era progress, adapting with the current trend among young generations. Hence, we collaborated with Tokopedia and Falcon through LIVE STREAMING that directly delivered by four actors of Warkop DKI Reborn 3 film. Through this feature, audience can lively chatting, discussing with the host discuss about film content, Kopi Warkop product and also ordering the product.
“For 2 (two) days starting 21-22 September 2019, we had open Pre Order (PO) on Tokopedia, limited to 800 packages. During that period, chosen customer will get gimmick, a shirt signed by all the actors of Warkop DKI Reborn 3. We hope through this way, can attract purchasing interest and fulfill the need of consumers in drinking coffee.” Added by Mr. Paulus.
Differ from other coffees, “KOPI WARKOP” has a famous jargon ‘NIKMAT BENER!’ is trying to pack the promotion with an interactive way which is bring a fun and comedy concept. As the name taken from a name of group comedy WARKOP DKI, the promotion of this coffee is also displaying an advertising light comedy concept so as to make audience entertained by this legendary comedy group Warkop DKI.
‘KOPI WARKOP’ has 2 (two) various tastes, which are Java Mocca and Toraja Latte, combining the taste of Indonesian coffee with a modern serve, creating a very good taste of Java Mocca and Toraja Latte. Garudafood optimists by launching “KOPI WARKOP” is able to enliven coffee drink market and be in big 10 of 3 in 1 coffee in Indonesia in 2020.