Dilan

DILAN is a chocolate-based brand, conceived through a collaboration between Garudafood and Falcon Pictures, inspired by the romantic movie-novel character, Dilan. Dedicated to fulfilling the human desire for love through innovative chocolate treats, Dilan has expanded its product line to include 13 SKUs as of September 2024.

The Dilan brand, inspired by Pidi Baiq's best-selling novel "Dilan" which was adapted into a blockbuster movie, captivates with its romantic and loving essence. It has formed a deep connection with teenagers across Indonesia and ASEAN.

The brand made its debut on Valentine's Day 2020 with the launch of its initial product, Dilan Chocolate Crunchy Caramel known as “Dilan's chocolate”. This product features a unique combination of wafer roll, crispy biscuit, caramel, signature Dilan chocolate, and vanilla cream, creating a 5-in-1 sensory delight. Its distinctive flavor profile and engaging digital presence quickly made it a favorite.

Continuing its innovative streak, Dilan expanded its range in 2022 with the introduction of Dilan Sandwich and Dilan Bar, followed by Dilan Waffle in 2023—the first soft-packed waffle in Indonesia. The expansion continued in the latter half of 2024 with the launch of Dilan Cookies Choco Chip. Dedicated to satisfying the human craving for love, Dilan remains committed to crafting love-infused innovative chocolate treats that captivate and delight consumers.

"Cokelat Dilan, Enaknya bikin rindu". ("Dilan Chocolate, Delicious Taste That Makes You Miss It".)