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Wednesday, 11-Feb-2009
Rhenald Kasali Talkshow “Marketing In Crisis” in GarudaFood
Tudung Group, as holding company of GarudaFood, held the first Learning Forum in 2009 in Tuesday (10/2).
This event will be held continuously along 2009, invites professional speakers to give inspiration or insight about business issues. The first Learning Forum invites Rhenald Kasali, expert in Marketing to discuss about Marketing In Crisis.
Rhenald explains national and global economic condition with deep analysis of crisis symptoms dan economic prediction from various resources.
His review on current economic condition is well-presented, so that the audiences looked very much carefully of what he’s saying.
“Economic crisis is like virus, it will attack your immunity” said Rhenald. According to him, government weaknesses are they always make discussion, altervative without making any conclusion.
Moreover, he sees that in crisis, marketers must be very creative to create opportunity to penetrate the market. They have to set very well-planned cost structure in order to seize niche consumers. (CCD)
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