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Monday, 25-Aug-2008
8 Brands of GarudaFood Achieved IBBA 2008
Okky Jelly Drink earned Indonesian Best Brand Award (IBBA) 2008, following the success of Kacang Garuda, Okky Jelly cup, Wafer Coating Gery, Pilus, Gery Chocolatos, Mountea and Leo snack.

IBBA is granted as appreciation to the best brands in the Home Country and simultaneously as performance parameter of a product brand in Indonesia. The evaluation is made based on survey finding made by marketing research institution MARS in cooperation with SWA magazine. Respondents in the survey originate from seven big cities in Indonesia, e.g. Jakarta, Bandung, Surabaya, Semarang, Medan, Makasar and Denpasar.

2 out of 8 categories of IBBA 2008 had won a predicate of Platinum Award, namely Garuda (Peanuts) and Okky Jelly cup (Jelly cup). Meanwhile Gery also won Golden Brand.

“Achivement of the eight brands of GarudaFood would certainly be something to be proud of. An outstanding achievement to us. In fact, our hard-working all these times in building and developing brands obtains peoples acknowledgement” said Budiman, Head of Marketing Division of GarudaFood Group.

According to Budiman, brand is a high-valued company assets. As Intangible Asset, existence of brands have frequently exceeded Tangible Asset. This reality would be a challenge to businesspersons, including those who deal with Consumer Goods Industry to keep on increasing awareness of their brands in public minds.

GarudaFood as one of national food and beverage companies really appreciates and simultaneously realizes the strength of a brand, so that it exerts its best to build and maintain any brands it owns.

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