Garuda Peanut and Okky Jelly Drink Achieved Indonesian Customer Satisfaction Award (ICSA) 2011

SWA Magazine in collaboration with Frontier Consulting Group awarded Indonesian Customer Satisfaction (ICSA) 2011 to Kacang Garuda (branded roasted peanuts category & branded non-roasted category ) and Okky Jelly Drink (Jelly Drink Category) on Wednesday (5 / 10) at Shangrila Hotel, Jakarta. ICSA 2011 survey was conducted in six major cities such as; Jakarta, Bandung, Semarang, Surabaya, Medan and Makassar using multistage random sampling method.

Brand satisfaction level are measured through four parameters; Customer satisfaction on the quality of products/ services, Satisfaction with the price they pay, Belief that the brand they consume is the best brand, Consumers’ expectations of a brand to give satisfaction in the future.

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