GarudaFood Group made a cooperation with ACT-Aksi Cepat Tanggap (Quick Response Action), to distribute donation of Rp 1.5 billion for victims of calaimity and poor families in Banten, DKI, East Java, East Java, and East Nusa Tenggara.
It is a synergy which is not planned previously, if GarudaFood as a high-quality food and beverage company makes a cooperation with ACT to perform Humanity Aid Program in several food crisis areas and victims of calamity. This cooperation is in line with ACT-Aksi Cepat Tanggap (Quick Response Action) which has been all these times acknowledged to have given concern to any calamity occurring in this Country.
“To GarudaFood, the cooperation entered into with ACT at this time is a part of “GarudaFood Sehati” program, our regular program in civic responsibility sector commonly called corporate social responsibility or CSR in terms of humanity aid,” said Dian Astriana, Corporate Communication Manager of GarudaFood in Jakarta (6/4).
While ACT has just launched “Ayo Peduli Rawan Pangan (Let’s Concern About Food Crisis) 2006” program. So that, this synergy is created: GarudaFood Peduli, ACT beraksi. An extraordinary synergy, between concern of a famous food and beverage company in Indonesia and professional humanity institution experienced in handling calamity and post-calamity program. Therefore, it is appropriate if GarudaFood selects ACT as an institution entrusted to distribute its donation to any parties in need, namely victims of natural disaster and some areas suffering from poverty and food crisis.
Besides, to ACT, carrying out mandate from GarudaFood would serve as a proof, that trust of donators to a humanity institution proves to be so high. It is an obligation of ACT to maintain the trust, because this would be a parameter to GarudaFood itself to perform further programs, and to other companies as well.
The distributed donation is in terms of Instant Rice, Okky Jelly Drink, Gery Wafer Stick, Gery Biskuit, Kacang Atom Garuda, and Snack Pilus Garuda, total donation amounts of Rp1.5 billion. All donations are distributed to five provinces; NTT (East Nusa Tenggara) (Kupang, Alor, Lembata), East Java (Gresik and Jember), Central Java (Rembang, Pati, Demak and Kudus), Banten (Tangerang and Lebak), and DKI Jakarta.
Trust is already at hand, the program is already materialized, humanity aid of GarudaFood with its GarudaFood Sehati program has even distributed to some locations in Central Java since Thursday, March 23, 2006. So has in Gresik, East Java, donation arrived at Posko (Command Post) Gresik one day after donation in Central Java arrived. This donation is certainly very helpful, particularly in Pati, Kudus, and Gresik, since the areas still in flood status while the donation arrived.
Meanwhile, donation for Jakarta and Banten area was delivered on Wednesday, March 29, 2006. It is like volunteers in Central Java and East Java, the volunteers in Jakarta and Banten are now busy of performing distribution. While for NTT, it took sometimes before arriving at Alor, Kupang and Lembata.